Marketing Specialists Role Card

About the Marketing Specialist Role Card

The Marketing Specialist Role Card helps marketing professionals understand how to use AI responsibly across marketing activities while maintaining accuracy, brand standards, and human oversight. Designed for marketers, communications professionals, content creators, and others using AI for marketing work, it clarifies individual responsibilities when using AI to research ideas, develop content, personalize communications, analyze information, generate creative assets, or support campaign planning.

Use the role card when incorporating AI into content creation, communications, campaigns, audience engagement, or other marketing workflows. It helps users consider what information can appropriately be shared with AI, when AI-generated claims or content require verification, how to protect confidential or customer information, and when legal, brand, or other specialized review may be needed.

The role card helps users develop a clearer understanding of responsible AI use in marketing, appropriate human oversight, and when to involve other organizational roles. This AI Adoption Lab resource supports individual AI adoption within the Unified AI Adoption Model, particularly the Evaluate, Protect, and Ingrain stages of the Personal AI Adoption Framework (PAAF).